VP-level Marketing & Brand Executive with global leadership experience across retail fashion, luxury goods, and multi-banner organizations. Proven P&L ownership from $35M to $1.3B, leadership of teams of 30+, and brand, customer experience, and transformation leadership. Open to selective CMO, EVP/VP of Marketing, Brand, or Customer Experience roles across the Greater Toronto Area and North America.
"A results-driven Marketing & Brand Executive with a track record of translating strategic vision into tangible financial outcomes — anchored by P&L ownership from $35M to $1.3B across retail fashion, luxury goods, and multi-banner organizations, and supported by an MBA from the University of Connecticut."
Full accountability across a $35M–$1.3B P&L range
Growth in core markets through brand and customer transformation
Achievement from SHEIN through commercial and marketing impact
Led and developed teams of 30+ across complex organizations
Full ownership of budgets up to $1.3B, driving revenue growth and margin optimization across global business units.
End-to-end brand repositioning, storytelling, and campaign execution across retail, luxury, and digital channels.
Scaling digital commerce platforms, customer acquisition funnels, and omnichannel experiences for measurable ROI.
Presenting strategic plans, investor pitches, and executive dashboards to boards, PE partners, and C-suite stakeholders.
YM Inc, Toronto, CA
- Led execution of multi-brand strategic initiatives, aligning commercial performance with enterprise financial objectives
- Oversaw $1B+ P&L while driving operational discipline and high-performance team leadership
- Optimized customer lifetime value and omnichannel profitability through data-driven insights
SHEIN, Toronto, CA
- Developed and executed a 3-year Sales & Marketing strategy to launch across Canada, Australia, New Zealand, and Brazil
- Led 30+ member team across marketing, product development, go-to-market, experiential activations, loyalty, and influencer strategies
- Surpassed first-year targets, delivering +14% bottom-line growth; won Titan Award for "Most Effective Winning Strategy"
- Full P&L ownership of $1.3B; 7 direct and 25 indirect reports
First Jewelry Ltd, Toronto, CA
- Launched luxury and licensed product lines (The Beatles, Coca-Cola, Peanuts, Emoji), growing category to nearly one-third of total sales
- Introduced market-specific ambassador programs increasing gross sales by 17%
- Full P&L of $35M; 6 direct and 14 indirect reports
Built New York Inc, New York, NY
- Oversaw Sales, Marketing, and Merchandising; reversed declining trends achieving 65% growth in core markets
- Generated $4.5M in sales through new product and marketing strategies; drove 50%+ new business
- Full P&L ownership of $120M; 8 direct and 30+ indirect reports
A+E Home Entertainment, New York, NY
- Led multi-territory operations across UK, Australia, EU, Latin America, and Asia; delivered $10MM first-quarter international launch
- Launched first-ever branded merchandising program generating $22M with major retailers
- Recognized as one of Home Media's "Top 100 Women in Media"; P&L oversight of $200M; 10 direct and 50+ indirect reports
Extensive experience in brick-and-mortar retail and high-end luxury goods, driving premium brand visibility and sophisticated flagship store strategies.
Proven track record in DTC models, marketplace optimization, digital shelf presence, conversion optimization, and driving substantial online customer acquisition.
Skilled in navigating PE-backed organizations and M&A environments, including post-acquisition integration, transformation mandates, and investor-facing marketing.
Expertise in building and scaling brands within CPG and lifestyle sectors, launching seasonal campaigns and cultivating influencer ecosystems for brand loyalty.
- Brand Strategy & Transformation
- Customer Experience (CX) Design
- Integrated Marketing Communications
- Performance & Growth Marketing
- Omnichannel Campaign Management
- Loyalty & Retention Programs
- P&L Ownership & Budget Management
- Revenue Growth & Margin Optimization
- PE-Backed Transformation Leadership
- M&A Brand Integration
- Investor & Board Communications
- Executive Team Building & Mentorship
- Thought Leadership & Public Speaking
- Organizational Transformation
Emily Santos possesses deep expertise in architecting and leveraging cutting-edge marketing technology stacks, driving efficiency, personalization, and measurable growth across diverse digital ecosystems.
A curated selection of strategic assets demonstrating executive impact, brand leadership, and measurable business outcomes.
Detailed narratives showcasing problem, strategy, execution, and quantifiable results — including P&L impact, market share gains, and revenue growth milestones.
Examples of successful brand positioning, messaging frameworks, and storytelling campaigns executed across retail, luxury, and eCommerce at global scale.
Samples of executive dashboards, strategic plans, and investor pitches demonstrating the ability to align C-suite and board stakeholders around marketing strategy.
Curated testimonials and accessible contacts from CEOs, board members, and key cross-functional partners who can speak to Emily's leadership impact and strategic value.
Published articles, white papers, keynote speeches, and webinars establishing expertise and a forward-thinking perspective on the future of marketing leadership.
- MBA (Executive Program) — University of Connecticut
- Bachelor of Arts in English — York University
- Diploma in Marketing & Business Management — Ryerson College
- Titan Award — "Most Effective Winning Strategy" (SHEIN)
- Home Media "Top 100 Women in Media" — (A+E Home Entertainment)
Emily Santos is actively exploring selective full-time CMO, EVP Marketing, Chief Growth Officer, and Fractional CMO opportunities across the Greater Toronto Area and North America.
Toronto, Ontario, Canada
Greater Toronto Area & Remote-Flexible
linkedin.com/in/santosemily
Open to Work (Recruiters Only) · Creator Mode Active
emilysantos2010@gmail.com
Available for executive conversations and introductions
519.504.1092